Our Vision

We are building the most beloved and trusted shopping destination for Africans.

Access Products
from Local &
International Vendors

Buy Anything You
want online at
the Best Prices

Search, Order on
all Platforms

Assisting Our Customers
for the best
Shopping Experience


  • 2012: Africa internet Group (AIG) launches Jumia in Nigeria, Morocco, South Africa and Egypt.
  • 2014: Jumia introduces Black Friday in Nigeria.
    • Jumia launches Jumia Force an independent sales consultant program catering to populations that do not have access to internet.
  • 2015: Jumia Black Friday attracts 2.3 million visitors in Nigeria
    • Jumia introduces Jumia Pay a secure payment gateway for people to shop on all Jumia services.
  • 2016: Africa Internet Group rebrands as Jumia
    • Jumia becomes Africa’s first tech unicorn.
    • Jumia supports the African tech Ecosystem by powering the MTN Entrepreneurship Challenge. Pass.ng, MedRX and Vicoba are ranked the three best startups.
  • 2017: Jumia celebrates its Fifth Anniversary milestone
    • Jumia launches Nigeria’s first E-commerce Bot, the Jumia Bot, accessible on Facebook Messenger
    • Jumia Nigeria organizes in partnership with Trace TV, a first of its kind global live event, the ultimate Music and Deals Festival MAD- Fest.


  • 2013: Jumia Nigeria is the first African company to win the world retail awards in 2013 with the previous winners including ASOS and Zappos.com
    • Leadership ICT company of the year 2013 - Jumia
    • Ecommerce website of the year (Beacon of ICT Award).
    • Success Digest - Innovative business of the year 2013.
  • 2015: Jumia Nigeria organizes Customer Service Excellence Awards 2015.
    • Orange Academy brand wall of Fame - Jumia Nigeria.
    • Rima Awards - Best use of Mobile App - Jumia App.
  • 2016: Jumia is ranked among the MIT 50 Smartest Companies globally.
  • 2017: Jumia is ranked, for the second year in a row, in the MIT 50 Smartest Companies globally.

Brand Journalists Association Awards BJAN (2013)

World Retail Awards 2013

e-Commerce Website of the Year (Beacon of ICT Award)